How Gen Z is Changing the Way We Buy Jewellery in 2025
How Gen Z is Changing the Way We Buy Jewellery in 2025 Introduction: The Rise of Gen Z in the Jewellery World The jewellery industry is undergoing a massive transformation, largely driven by Gen Z. Born between the mid-1990s and early 2010s, this digital-first generation is redefining how we approach fashion, luxury, and even traditions